Michael Jordan has worked too hard and long to let anyone other than himself benefit from his name so he’s suing a Chinese company for trying to do exactly that.
The Chicago Bulls legend and Charlotte Bobcats owner is suing Qiaodan Sports Company Limited for the following reasons:
KEY FACTS OF THE COMPLAINT FILING
To preserve ownership of his name and protect Chinese consumers from being misled, Michael Jordan filed suit in a Chinese court on February 21, 2012 against Qiaodan Sports Company Limited, a Chinese sportswear and footwear manufacturer, for unauthorized use of his name and identity.
Qiaodan Sports’ misuse of Michael Jordan’s name and identity has misled and continues to mislead consumers. Qiaodan Sports has knowingly profited from this infringement of Michael Jordan’s naming rights.
Jordan claims it’s not about money, but the company went from making $45.6 million in revenue in 2007 to $456.3 million in 2010 and that surely got his attention.
Here’s Jordan’s thoughts on the matter:
“A Chinese sports company has chosen to build a Chinese business off of my Chinese name without my permission,” Jordan explained in a video message on the site. “It pains me to see someone misrepresent my identity. I have no other choice but to turn to the courts.”
“I’ve established a name, a likeness and an identity that represents me, personally,” Jordan said. “When you see the Jordan Brand it’s a direct connection of who I am, Michael Jordan. I’ve always thought my name means everything to me. It’s something that I own. When someone takes advantage or misrepresents that, it’s up for me to protect that.”
“It’s not about money, it’s about principle,” Jordan said. “Your name is your DNA, I think it’s a violation and you want to protect it.” -Source